3 Days of Coastal Adventure on a Budget in Jacksonville

Jacksonville’s story starts more than 300 years ago, when it was a humble but productive port at the mouth of the New River. Through the years, this Eastern North Carolina city has been shaped by a growing military population that includes more than 42,000 service members. Patriotism is part of the fabric of Jacksonville, and its natural beauty and proximity to beaches make it an all-around welcoming place for families to visit.

Day 1: Explore Sights, Sounds & Flavors

Awaken your senses at veteran-owned The Milk Road, born out of the owners’ desire for the coffee and liege waffles they fell in love with during deployment. The waffles’ yeast-risen dough is studded with pearl sugar that caramelizes during cooking, creating a sweet, irresistible crunch.

While it’s easy to dawdle on The Milk Road’s patio, start exploring Jacksonville’s 23 miles of paved trails and greenways that connect downtown parks and city sights. Download a map and put on your walking shoes or hop on your bike. Try the Sturgeon City Park Trail for incredible waterfront views, or follow Segment 15 of the statewide Mountains-to-Sea Trail from downtown all the way to the beach.

You’ll need to drive (or catch an Uber) to family-owned Walton’s Distillery. With free tours and samplings in the gift shop, you’ll get to know oak-aged corn whiskey, straight bourbon whiskey and various flavors of moonshine.

Sample other liquors, wine and beer distilled in North Carolina at Duck’s Grille and Bar, where highlights include beer flights, all-you-can-eat wings and fries on Mondays, and an extensive wine list. Entertainment – bands, karaoke and comedy – changes nightly.

In addition to many free and affordable activities, Jacksonville offers several lodging options, from campsites to AirBnBs to nationally respected chain hotels.

Day 2: Delve Into History on Land and Sea

Begin the day with breakfast at veteran-owned Blend Cafe, known for its inviting decor, coffee, acai bowls and artisan toasts. Enjoy the view of New River and dine on the porch on sunny days.

Now that you’re fueled up, it’s time to kick the kids’ brains into high gear. The Zing Zumm Children’s Museum is a perfect stop for families where kids up to 10 years old can explore highly interactive and sophisticated exhibits. And after everyone’s learned a thing or two, the next stop is nearby.

Head to Lejeune Memorial Gardens less than a mile away and walk among touching memorials that honor Americans who made the ultimate sacrifice. The Vietnam Memorial, for example, is the nation’s second largest and lists those missing, taken prisoner or killed in the war. The Beirut Memorial honors the 273 Marines who gave the last full measure of devotion in Lebanon and Grenada in 1983. And the 9/11 Memorial is built around a World Trade Center girder that was delivered by a New York City fire engine. Adding to the experience in 2026 is the Carolina Museum of the Marine, which will honor the legacy of marines and sailors.

Stop for lunch at Jeff’s Burgers, Dogs and Shakes, where unique flavor combinations on the burgers and dogs are the stars of the show. Add hand-cut fries and a milkshake, and you’ll see why Southern Living magazine called it a must visit.

You also must visit the beach, with two great options only a 30-minute drive from Jacksonville. Head north for an afternoon in the historic fishing village of Swansboro and Hammocks Beach State Park, one of NC’s best spots to search for seashells. From April through October, a short ferry ride will take you from the mainland section of the park in Swansboro to Bear Island. (Please note: Bear Island's campsites and ferry service are temporarily closed for a major construction project.) Or travel south from Jacksonville to North Topsail Beach for soft sand and quiet waters.

Return to Jacksonville in time to go global on the local International Food Trail. Try Marrakesh for authentic Mediterranean dishes such as stuffed grape leaves, lamb chops and moussaka.

Day 3: Fun for the Family is Calling

Looking for a hometown favorite where locals go for breakfast? Head uptown to Kettle Diner, just one place where you can enjoy a hearty meal for a reasonable price. The menu includes omelets, breakfast burritos, French toast and more.

A little background on your day ahead: Built in the early 1940s, Marine Corps Base Camp Lejeune uses much of the coastline in Jacksonville to train and practice amphibious landings. But the ocean, rivers and creeks also welcome kayakers and canoeists, especially early in the day when the air is cool.

That means it’s time to get paddling on one of the seven new blueway trails. First things first: Let’s get you a kayak. Rental kiosks – complete with a kayak, paddle and life jacket – can be found at three different park locations, and you simply use your phone to open the lock and pay. Float past osprey (the bird, not the aircraft), wildlife, and iconic landmarks and bridges. Not ready to paddle yet? Book a trip with one of our fishing guides year-round.

After you’ve paddled up an appetite, head to Mission BBQ for lunch when the national anthem is played as a daily salute to country, military and first responders. Mission is serious about barbecue too. While the brisket sandwich is a popular choice, you can order smoked chicken, pork or turkey. If you can’t decide, ask for the sampler and create your own combos with sauces from around the country. 

The family can’t leave Jacksonville without some souvenirs. Find plenty of options at shops inside Jacksonville Mall and along Western Boulevard. Save time for Saigon Sam’s Military Surplus, where you’ll find outdoor gear and clothing.

Visit Mike’s Farm for country cookin’ served family-style – but it’s so much more than a restaurant: Kids can pet and feed farm animals free of charge; the gift shop is a shopper’s dream with year-round Christmas decorations; the bakery offers famous sweets such as the 10-layer chocolate cake; and the North Carolina Products Barn sports a robust collection of goods produced, manufactured and crafted in the Tarheel State.

This trip idea was produced in partnership with, and photos are courtesy of, Visit Jacksonville NC.