Asheville's River Arts District
Sunset near Waterrock Knob in Waynesville
Rock climbing at Ship Rock near Boone in the High Country
Fall color at Hawksbill Mountain in the Blue Ridge Mountains
Qualla Arts and Crafts Mutual basket weaver in Cherokee
Camping at Grandfather Mountain in the High Country
Mount Mitchell and the Blue Ridge Mountains near Asheville
High Hampton Resort in Cashiers in North Carolina's Great Smoky Mountains
Sunrise over the Linville Gorge near Asheville
Hi-Wire Brewing in Asheville
Linn Cove Viaduct, Blue Ridge Parkway Milepost 304

North Carolina Mountains

Invigorate all your senses, including your sense of wonder

North Carolina’s Blue Ridge and Smoky Mountains are well known for attractions like the Blue Ridge Parkway and Appalachian Trail. But our western region offers so much more to explore, from farm-fresh foods and some of the country’s best craft beer to the Land of Waterfalls and one of the oldest rivers on the continent.

Learn how you can make it your nature to preserve the beauty of these natural wonders for years – and generations – to come.

High Country

Enjoy mile-high views at Grandfather Mountain, visit landmark country stores, and hike, ski and snowboard the highest peaks in the East.

Known For

Grandfather Mountain
Tweetsie Railroad
Linn Cove Viaduct
Skiing, Snowboarding & Winter Sports
Hiking, Biking & Camping
Linville Falls
Wine Country

Asheville & the Foothills

Discover Chimney Rock, Lake Lure and other outdoor sights as well as the quirky charm of this region’s arts, dining and craft breweries.

Known For

Biltmore
Hiking, Camping & Zip Lining
Blue Ridge Parkway
Chimney Rock & Lake Lure
Craft Beer
Sliding Rock & Waterfalls

Smoky Mountains & Cherokee

Explore the beauty of Great Smoky Mountains National Park, Cherokee, the nation’s first fly fishing trail and “The Gem Capital of the World”.

Known For

Great Smoky Mountains National Park
Tail of the Dragon
Harrah’s Cherokee Casino Resort
Fontana Dam
Rafting, Cycling & Fly Fishing
Gem Mining

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We want to hear about the lasting memories you’ve made in NC, where adaptive outdoor activities, the first Certified Autism Destination in the East, and easily accessible parks, gardens, beaches and cities welcome all.

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