Welcome to the Visit NC Industry Site
Visit North Carolina is the state's official destination marketing organization and part of the Economic Development Partnership of North Carolina. Our mission is to unify and lead the state in positioning North Carolina as a preferred destination for travelers, sporting events and film production and in maximizing economic vitality statewide.
This site serves as a resource for industry partners and stakeholders and features information about our work, the Visit NC strategic marketing plan, research resources, cooperative partner program opportunities and other industry updates.
For weekly news from Visit NC, sign up for our industry email, NewsLink.
Why Tourism?
Tourism is a vital pillar of North Carolina’s economy, benefiting residents and businesses in all 100 counties.
$60.4B
Total Economic Impact of Tourism in NC (2023)
421,640
Total jobs sustained by Total Economic Impact (2023)
$1,141
Annual household savings in NC taxes as result of total tourism spending (2023)
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Visit NC Research
Learn more about tourism's impact on the state and find resources for your work.
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NewsLink is Visit NC's weekly e-newsletter that provides information to tourism industry leaders, media and government representatives across the state.
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