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  • American Tobacco Campus in Durham
  • Man in red shirt rock climbing in Hanging Rock State Park with valley and trees below on bright dayHanging Rock State Park in the Triad
  • Downtown Concord in the Charlotte region
  • Pinehurst No. 2 at Pinehurst Resort
  • Woman walking on path in the outdoor Museum Park at North Carolina Museum of Art on sunny dayNorth Carolina Museum of Art in Raleigh
  • Bailey Park in Winston-Salem
  • Lake Norman, a short drive north of Charlotte
  • ZipQuest Waterfall & Treetop Adventure in Fayetteville
  • Aerial view of Dorothea Dix Park with Raleigh skyline in distance during daytimeDorothea Dix Park in Raleigh
  • Crafted: The Art of the Taco restaurant in Greensboro
  • 7th Street Public Market in Charlotte
  • Southern Pines in the Sandhills

North Carolina Piedmont

The middle of the state is the center of it all

This central region is home to North Carolina’s largest cities, including Charlotte, Raleigh, Greensboro and Durham. These spots offer everything you’d expect in an urban escape, blended with a heart and a character you’ll only find here. Visit to enjoy wineries, breweries, golf, natural attractions and more.

Pinehurst & the Sandhills

Play a round in the “Home of American Golf,” visit the Airborne & Special Operations Museum, and explore nature trails and historic sites.

Explore Region

Known For

  • Pinehurst Resort
  • Art & Pottery Studios
  • Fort Bragg & Military Museums
  • Home of American Golf
  • Uwharrie National Forest
  • Equestrian Centers

Charlotte Region

This thriving region boasts arts, shopping, botanical gardens, craft breweries, the U.S. National Whitewater Center and the home of NASCAR.

Explore Region

Known For

  • Kindred, Heirloom & Notable Dining
  • Hickory Furniture Mart
  • Craft Beer
  • TV & Film Locations
  • Lake Norman
  • NASCAR & Motorsports Sights

Greensboro & Winston-Salem

An area rich in history, this region also is home to furniture and pottery making, a barbecue battleground and Yadkin Valley wineries.

Explore Region

Known For

  • North Carolina Zoo
  • Old Salem Museums & Gardens
  • Mount Airy “Mayberry”
  • Yadkin Valley Wineries
  • Seagrove Pottery
  • Furnitureland South

Raleigh, Durham & the Triangle

Pamper yourself at luxury hotels, explore art, history and science museums, and drink and dine in some of the South’s tastiest towns.

Explore Region

Known For

  • Acclaimed Hotels & Inns
  • Art & History Museums
  • Spa Getaways
  • Award-Winning & Buzzworthy Chefs
  • Vollis Simpson’s Whirligigs
  • Craft Beer
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