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Domestic Visitor Reports are produced to provide demographic profiles and volume analyses on the North Carolina domestic traveler. Information includes: purpose of trip, mode of travel, travel party characteristics, length of stay, accommodations, activities, spending and demographics. Data collected are weighted to match U.S. Census variables, market size, age of household head, household income, and household size. The most current statewide and regional visitor profile reports are offered below.

The source of the domestic visitor profile data for North Carolina is TravelTrakAmerica, a comprehensive syndicated tracking survey.

 

To use this information in a press release or reference it, the official name of the study is “The North Carolina Visitor Profile" and the credit line should read: “This study was prepared by Visit North Carolina with proprietary data sourced from Omnitrak TravelTrakAmerica."

Overseas visitor volume and spending can be found on the Fast Facts page. The source for international volume and spending data is Tourism Economics.