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Visit NC develops and offers North Carolina travel destinations and organizations affordable co-op advertising and marketing programs. These cooperative programs are evaluated and selected based on their ability to effectively and efficiently reach North Carolina's target consumer.
Cooperative Marketing & Research
Visit NC’s Cooperative Marketing & Research Program is your gateway to smarter, more effective tourism marketing — designed to fit any budget, amplify your visibility and drive real results.
Built for destinations, attractions, hotels, and tourism-driven businesses across the state, these programs offer turn-key access to premium media placements, data-driven insights, creative production and targeted digital strategies — all backed by the strength of Visit NC’s statewide marketing reach.
Our menu of scalable opportunities meets you where you are and helps you go further, whether you want to:
- Capture new visitors through national, regional and local digital, streaming and print campaigns
- Leverage research tools like to guide smarter decision-making
- Refresh your brand through professional photo/video content and social media audits
- Or tell your story directly to high-intent travelers via VisitNC.com, @VisitNC (social media) or our 165K+ e-news subscribers
Each co-op offering is carefully vetted to ensure performance, reach and cost-efficiency, empowering local partners to make a meaningful impact in their communities through the visitor economy.
Explore the full catalog below and reach out to the Partner Programs team for more information and to sign up.
Additional Opportunities
Official North Carolina Travel Guide
The Official North Carolina Travel Guide is a key tool for Visit North Carolina, promoting the state as a premier travel destination. It showcases all 100 counties and provides essential information on where to go, where to stay, and what to do. The guide is distributed through VisitNC.com, the 1-800-VisitNC call center, and North Carolina's Welcome Centers, which see more than 7 million visitors annually. Additionally, 60,000 copies are distributed with popular magazines like Better Homes & Gardens and Southern Living, expanding its reach. A range of advertising opportunities exist to get your message in the hands of travelers. The guide’s impact is evident, with 93% of readers inspired to plan or take a trip to North Carolina, 79% developing a more favorable view of the state, and 62% saving the guide for future use. Its combination of print and digital distribution makes it a powerful tool for tourism promotion.
The Official North Carolina Travel Guide
Outdoor NC Alliance Partner Program
Visit NC has launched destination stewardship programming under the Outdoor NC brand. This initiative aims to balance the quality of visitor experiences with the well-being of local residents while conserving both natural and cultural resources. The Outdoor NC Alliance Partner Program offers tiered partnerships starting at $300. Partners will receive a variety of benefits like access to the Outdoor NC toolkit, which includes usage rights of the 7 Outdoor NC Leave No Trace Principles, and marketing and educational materials such as brand assets, and training resources. Please note that this program operates on a fiscal year basis and participation does not automatically renew each year. If you're interested in joining the Outdoor NC Partner Alliance, please contact info@outdoornc.com.
Partner & Industry Relations Co-Ops
The Visit NC’s Partner & Industry Relations team has created a selection of co-ops and opportunities that address other markets that could benefit your organization. These offerings are tailored to align with our programs, including Community Development, Retire NC, International Marketing, and Group Travel, including meetings and sports.