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Research provides critical information that shapes the strategic direction of Visit North Carolina, the public-private organization that manages the task of marketing North Carolina as a visitor destination under contract with the NC Department of Commerce.
The state’s marketing, communications, tourism advocacy and customer service efforts are based on ongoing strategic market research. The Visit North Carolina research team works closely with third-party research organizations and government agencies to monitor North Carolina domestic and international visitation, identify trends and disseminate timely relevant data to decision and policy makers.
With data from the research team, program areas and industry partners can tactically plan, implement and evaluate processes and programs. Also, the research helps policy makers make strategic decisions about the long-term health of tourism, assess capital investment and gauge the amount of government support.
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Fast Facts
Quick one-page summaries featuring current demographic and visitor spending information to help with tourism awareness campaigns, presentations, press releases and more.
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Economic Impact Studies
Visit NC evaluates the economic impact of travel and tourism in North Carolina using a Visitor Activity Model for direct visitor spending, related jobs and tax impacts and a Tourism Satellite Account (TSA) for total impact of tourism.
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Visitor Profile Studies
Domestic Visitor Reports are produced to provide demographic profiles and volume analyses on the North Carolina domestic traveler.
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Archive
Past research studies and summaries are available for providing a historical view of various tourism trends.