Outdoor NC Partner Alliance

The Outdoor NC stewardship programming offers participants ready-to-use resources to raise awareness, activate projects and celebrate positive outcomes. This initiative began in 2020 when Visit NC, in collaboration with the NC Outdoor Recreation Industry Office and Leave No Trace, partnered to ensure the state's outdoor resources thrive for the millions who visit these spaces each year. Our outdoor areas attract visitors from around the globe, and 63 percent of residents who enjoy outdoor activities do so within 10 miles of their homes. Caring for our outdoor resources is vital for all forms of economic development.

Outdoor NC is a movement that is committed to promoting stewardship throughout North Carolina. Destination stewardship is a process and includes a multi-stakeholder approach for shared management of shared resources. Each organization and person within an organization plays a role in its success. By participating in the Outdoor NC Partner Alliance program, you will gain foundational knowledge about responsible recreation, learning how destination stewardship benefits communities, preserves natural and cultural heritage, and improves visitor experiences. Partners receive practical tools, templates and content to advance projects and effectively communicate with visitors, residents and stakeholders while equipping Visit NC with stories and content to widely promote destinations, businesses and experiences that embody stewardship.

If you would like to learn more about any of the Outdoor NC programs, contact Amanda Baker, Partner Marketing Manager.

Becoming a partner of the Outdoor NC Alliance grants you eligibility for various programs and provides access to a range of tools, including the Outdoor NC Toolkit. This toolkit includes resources that you can utilize based on your partner level, along with crucial information on how to implement these offerings. You'll find a collection of marketing and educational resources designed to support your efforts. The online toolkit will be updated with new assets regularly. Notifications about toolkit updates will be included in the quarterly partner e-newsletter and on the toolkit home page. Please note that the assets in the toolkit are available exclusively to Outdoor NC Alliance partners.

View Toolkit

Thank you for championing destination stewardship, accessible outdoors and responsible recreation to sustain our tourism assets for future generations.