Walk through centuries-old towns filled with historic charm, catch a live performance under the stars or step into a gallery where art explores new formats and forms.
Creativity runs deep in North Carolina, where every street, stage and gallery tells a story. Whether you’re drawn to bold murals, rich history or live performances that bring culture to life, this is a place that invites you to tap into what inspires.
NC Tips
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Sounds like NC
From storied stages to small-town soundscapes, North Carolina’s live music scene hits every note. Catch a show in a historic theater, discover local acts at open-air festivals or find your new favorite band in a no-frills bar where the music always matters. Even "The Runarounds" know a thing or two about the sounds of NC.
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Classics to Contemporary
Wander the expansive galleries and grounds of NCMA, explore powerful works at Harvey B. Gantt Center for African-American Arts + Culture or discover incredible rotating curations at Asheville Art Museum, the Nasher, Weatherspoon Art Museum and more.
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Ready, Sets, Go
Nicholas Sparks films, blockbusters and horror flicks alike, North Carolina’s landscapes have set the scene in countless productions. Walk the same streets as your favorite characters, visit famous filming locations and see how our state helps bring these stories to life.
Iconic Music Venues
Turn Up Your Travels
Come explore North Carolina venues that have shaped sounds and launched legends. From historic stages to beloved dives, these spots are a must for music lovers.
In North Carolina, creativity isn’t confined to galleries or stages, it spills into alleyway murals and pops up in unexpected places. This isn’t just sightseeing, it’s tuning in to vibrant inspiration.
North Carolina might claim bluegrass as its iconic musical style, but jazz, blues, folk and rock all lend notes to the state’s soundtrack. Find your jam at music festivals or in the incredible places musicians play.
Hear songs performed live and watch stories unfold in front of you at a character-filled theater. Bards, actors and musicians combine talents for an experience that becomes greater than the sum of its parts.
North Carolina has been the backdrop of hundreds of films and television series over the years. Plus, lots of stars of the silver and TV screens have called the Tar Heel State home. So it’s no surprise there are plenty of tours and festivals throughout the year that commemorate these iconic movies, TV shows and stars.
