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Culture is on the Menu

Every dish, drink and handcrafted piece in North Carolina has a story behind it. From pitmasters carrying on generations-old barbecue traditions to artists weaving heritage into their work, we are a haven for those who appreciate flavor, authenticity, creativity and passion, be it plated, poured or painted.

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Shot of crowds at festival in front of Henderson County Courthouse during daytime.

Beyond the Plate

Plan your trip around one of our many unique festivals and events and you’ll be able to taste one of the many beloved specialities of North Carolina — think Cheerwine-glazed barbecue, fresh Calabash-style seafood, and classic biscuits and gravy that'll stick to your ribs.

Closeup of plate of seared scallops and grits on table.
Flavors Worth the Hype

North Carolina’s chefs are redefining Southern cuisine, blending heritage ingredients with bold, modern flavors. From James Beard Award-winning restaurants to hidden gems making waves, here you'll discover masterpiece meals worth savoring.

Show Us How You #VisitNC

Even if you might not want to share a bite, share your vacation photos on social using our hashtag for a chance to be featured.

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Family peering into a pond at North Carolina Botanical Garden in Chapel Hill

A helpful guide in your pocket

Get access to free travel guides, highway maps or guides to handicap-accessible attractions, wineries and Civil War trails.

Get your Guide