Culture is on the Menu
Every dish, drink and handcrafted piece in North Carolina has a story behind it. From pitmasters carrying on generations-old barbecue traditions to artists weaving heritage into their work, we are a haven for those who appreciate flavor, authenticity, creativity and passion, be it plated, poured or painted.
The Flavor of Tradition
Barbecue in North Carolina isn’t just a meal — it’s a craft. Visit pitmasters who have spent decades perfecting their techniques, taste the regional differences between Lexington-style and Eastern-style, and experience a time-honored culinary tradition that’s as much about community as it is about flavor.
Handmade and Homegrown
Wander through pottery studios where hands have shaped clay for generations, sip and sample celebrated wines unique to each region, or witness as glassblowers turn fire and sand into art — North Carolina’s craft scene is as diverse as its landscapes.
Beyond the Plate
Plan your trip around one of our many unique festivals and events and you’ll be able to taste one of the many beloved specialities of North Carolina — think Cheerwine-glazed barbecue, fresh Calabash-style seafood, and classic biscuits and gravy that'll stick to your ribs.
North Carolina’s chefs are redefining Southern cuisine, blending heritage ingredients with bold, modern flavors. From James Beard Award-winning restaurants to hidden gems making waves, here you'll discover masterpiece meals worth savoring.
Trip Ideas for You
North Carolina offers rich, flavor-filled experiences made for curious minds and adventurous palates so you can savor every step of the journey.
Show Us How You #VisitNC
Even if you might not want to share a bite, share your vacation photos on social using our hashtag for a chance to be featured.
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