Birthplace of Pepsi

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Hours & Seasons

  • Seasons - Year-round
  • Hours - Mon - Thurs 10 am - 6 pm; Fri 10 am - 8 pm; Sat 10 am - 6 pm; Sun 12 noon - 4 pm


  • 256 Middle Street

    New Bern,   NC   28560


On this spot in his pharmacy, Caleb Bradham invented “Brad’s Drink” which later he patented as Pepsi-Cola. Today, you can relax and enjoy a Pepsi-Cola at the recreated soda fountain.

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256 Middle Street
New Bern NC 28560


Latitude: 35° 6' 23.04" / Longitude: -77° 2' 21.84"

Special Directions:

From I-95 follow US Hwy 70 East to New Bern. Take the Downtown New Bern Exit 417. At light turn right onto East Front Street. Cross the drawbridge and turn left onto South Front Street. Turn right on Middle Street. Birthplace of Pepsi is located on the right.

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