Birthplace of Pepsi

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Birthplace of Pepsi


Hours & Seasons

  • Seasons - Year-round
  • Hours - Monday - Saturday 10 am - 6 pm; Sunday 12 noon - 4 pm


  • 256 Middle Street

    New Bern,   NC   28560


We welcome you to visit The Birthplace of Pepsi-Cola Store and learn more about the history of its inventor and the early days of one of the world's favorite soft drinks. Visit the Birthplace of Pepsi, where you can step back in time, enjoying a fountain Pepsi or browse through our gifts and souvenirs.

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256 Middle Street
New Bern NC 28560


Latitude: 35° 6' 24.0942" / Longitude: -77° 2' 23.2038"

Special Directions:

From I-95 follow US Hwy 70 East to New Bern. Take the Downtown New Bern Exit 417. At light turn right onto East Front Street. Cross the drawbridge and turn left onto South Front Street. Turn right on Middle Street. Birthplace of Pepsi is located on the right.

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