A fascinating experience, Dale Earnhardt, Inc. (DEI) is open to the public year-round. All of the pictures, all seven of Dale's NASCAR Winston Cup Series Championship trophies, and original, history-making cars are on display across the showroom's 6,000-square-foot. Tour through the "House That Dale Built", a truly unique experience! The Dale Earnhardt encounter culminates in the showroom and retail store. We have a museum that is dedicated to the legacy of Dale Earnhardt and Dale Earnhardt Inc,. as well as an exclusive Dale Earnhardt Inc. retail store that is stocked with unique products you won't find anywhere else.