From the first turn, a giant wall of huge photos of the "Intimidator," you'll know you're somewhere special. All the pictures, awards (including all seven of Dale's NASCAR Winston Cup Series Championship trophies) and history-making cars are on display across the showroom's 6,000-sq.-ft. "House That Dale Built." DEI Headquarters also houses the Corporate Offices of DEI, the Dale Earnhardt Foundation, Earnhardt Technologies Group, and many other arms of the DEI empire.

Home to the Dale Earnhardt Day Fest, celebrated annually on April 29.