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Drink to the days of moonshine at microdistilleries crafting legal, small-batch spirits.
Play a round at Lake Lure Golf Club or one of our many other nationally recognized courses.
Dig for gold, emeralds and gems at kid-friendly mines or visit mountain mineral museums.
This urban area boasts arts, shopping, botanical gardens, craft breweries, the U.S. National Whitewater Center and the home of NASCAR.
Tour the Historic River District, board Battleship North Carolina, and enjoy the surf and sand at Carolina, Kure and Wrightsville beaches.
Explore the beauty of Great Smoky Mountains National Park, the Land of the Waterfalls, Cherokee and the nation’s first fly fishing trail.
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Plan your getaway around a signature event or find out what’s happening during your visit. From quick weekend trips to longer stays, you might watch a hammer throw competition at the Grandfather Mountain Highland Games, sample sounds where they were born at the John Coltrane International Jazz and Blues Festival, go for the top prize in the Big Rock Blue Marlin Fishing Tournament, or enjoy seasonal events like July 4th celebrations and Christmas light displays.
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The Hickory Metro CVB represents all components of the meeting and visitor industry in the Unifour counties.
Featured Travel Partner
An authentic coastal experience featuring waters of crystalline purity bordering sandy, sparkling beaches awaits you on North Carolina’s Crystal…
Take the ferry to Bald Head Island and discover a golf course of unparalleled wild beauty. The Bald Head Island Club Golf Course winds its way around…
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Country Inns / Bed & Breakfasts
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Hotels & Motels
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