Annual Christmas in July Festival

The festival kicks off on Friday with a full lineup of entertainers and food vendors, making downtown West Jefferson the perfect spot to spend the evening. Saturday brings arts & crafts, specialty foods and local non-profits. The festival extends throughout the downtown area along Jefferson Ave, with sidewalks clear for walking and browsing the shops. Ashe County Arts Council hosts children activities, performers rove the streets showcasing their magical talents, and Santa and Mrs. Claus arrive straight from the North Pole! A great lineup of entertainers take the stage to perform throughout the festival, playing traditional mountain, contemporary country, rock, jazz, and beach music. The Christmas in July Festival celebrates Ashe County, a leading producer of Christmas trees, and the area's mountain heritage.